Business Summary
Business profile:
This rather unique and well renowned company was established some 40 years ago by the current owner and his wife and has since positioned itself as one of the best respected and most unique wedding companies in the North West.
Boasting a choice of more than 60 wedding album designs, over 1000 wedding ring designs in all different grades of gold, including white gold and platinum, wedding car and horse drawn carriages availability, this company offers a truly comprehensive and bespoke approach to their clients big day- besides all the other services which they offer including personalised wedding stationery for which they have previously been awarded the certificate of Excellence CCA Stationery Platinum Award several times in recent years.
The business is a very busy but extremely conscientious service devoted to the wedding couple and their very happy day. Because of this the business prides itself on its flexible and dynamic approach to wedding planning and as such has a huge array of quality services it can offer its clients including:
• Wedding Photography
• Wedding Stationary
• Wedding Cars
• Wedding Cakes
• Horse and Carriage
• Wedding Rings (in stock)
• Videography
• Flowers and Balloons
• Scottish Piper
• Toastmaster
• Entertainment
• Wedding Gifts
Over the years the business has built up a huge amount of knowledge, contacts and experience so they can meet, and often exceed, even the most demanding clients needs.
Not only are they able to offer these services they also carry a lot of stock on site and specialise in the wedding rings market in particular. The business is able to offer the very latest designs, be they traditional or modern, at a fraction of the high street price due to their strong supply links within the industry. This can also be said of stationary, cakes and in particular photography. Not only does the business cater for the photography at the wedding location but it also has its own studio on site if additional services are required.
The owner has kept up to date with all current photographic technology and is able to provide pictures in a variety of different formats be it digital, dvd or just high quality hard copy prints.
One of the reasons this business is so successful is that its premises provide a showcase for all the different styles and tastes available to the bride and groom. The ability to touch, feel and see product close up, rather than via the internet really helps the decision making process and gives customers that personal touch they crave. The premises have several intimate reception areas where couples can view selections, be they rings, cakes, gifts, stationary or albums at their leisure for as long as required to ensure their wedding day is the perfect occasion.
Equipment:
The business has extensive photographic equipment including cameras, lighting and props. It also has all the necessary office equipment to run a successful business including pcs, printers, photocopies, binders, display cases etc.
Customer Service:
The business fully understands the importance of the role it plays in the successful planning and organisation of a couple’s wedding day and all staff are fully committed to ensuring it runs as smoothly as possible. Because of the nature of its work customer service is at the centre of everything the business does. The business has received superb testimonials from satisfied clients over the years and continues to receive them today. The level of service is further demonstrated by the very high levels of repeat business and referrals the business enjoys from family and friends of previous clients.
Key Strengths:
The company has been developed in such a way so it can cater for the most diverse of clients. The infrastructure is in place, be it staff, reputation, facilities, suppliers and knowledge. Because of this the business can offer a truly bespoke wedding service at very competitive prices to clients organising and planning at any level, and are always on hand for advice.
Property Details
Other Business Details
Business Location:
The premises are freehold, located on a busy road of both residential and commercial properties just a couple of miles from the town centre and comprises a semi-detached retail shop to the ground floor with offices/photographic studios to the rear and first floor. All services are connected to the property. Parking for 2/3 cars with additional parking on public highway.
Premise Details:
Ground Floor
Double fronted sales shop, small office and further office. Separate photographic studio to rear. Total floor space circa 550 square feet.
First Floor
Two viewing rooms, two further office areas Total floor space circa 450 square feet.
Competition:
The business has used no advertising in the past and there are excellent opportunities to increase this in line with a new sales and marketing push which would reap immediate rewards. A high proportion of the business's revenue has been due to its excellent reputation for quality and service and strong word of mouth recommendation and this is expected to continue. Further development of the website would certainly increase market share.
Expansion Potential:
The company currently serves a relatively small geographical area within the North West. There is no reason why a new owner could not expand the operation and fully utilise the business’s skills and knowledge to capture a larger customer base. The business does very little in the way of advertising and this could be enhanced to help increase business levels
Business Operation Details
Trading Hours:
Monday- Friday 09.15-17.00
Saturday 0900-1700.
Weddings as required.
Support & Training:
The owner will provide full business familiarisation, training and handover as required to ensure a smooth transfer of the business to new owners.
Miscellaneous Details
Australia
Canada
India
Singapore
South Africa
Thailand
UAE
UK
USA
Worldwide
