Business Summary

TOURIST WEBSITE/ MARKETING OPPORTUNITY AND LOW ENTRY LEVEL, JUST £14,950,00 TRAINING PROVIDED GREAT BUSINESS ADD-ON, OR FRESH START OPPORTUNITY WITH MINIMAL INVESTMENT.

• TARGETING TOURISM AND THINGS TO DO ACROSS KENT • OFFERING COMPELLING ADVERTISING OPPORTUNITIES • BESPOKE SOFTWARE TOOL + SOCIAL MEDIA ACCOUNTS • ESTABLISHED CLIENT BASE AND INCOME STREAMS • SUBSTANTIAL DEVELOPMENT OPPORTUNITIES

LOCATION: The vendor operates the business from a home office in Kent. The business is offered for relocation and could literally be run from anywhere dependent upon the approach to be adopted to secure new client instructions. BUSINESS: This represents a rare opportunity indeed to acquire a website offering comprehensive advertising coverage to businesses and tourists seeking trade from visitors Kentguide.net is a comprehensive site for those visiting, living in, or just passing through the county of Kent - the Garden of England. Whilst it is mainly aimed at tourists, it has become clear that it is used almost as much by locals searching for somewhere different for a day out, or just to find local information. We get hits from all over the world, especially the U.S., and other European nations. The sites help tourists easily to discover the best places to stay and to visit all over Kent, with millions of page views per year thereby offers advertisers the prospect of securing quality leads and bookings at affordable prices with the added benefit that the creation of listings across the website serves automatically to increase exposure and traffic. The client relationships gained can also be leveraged to offer further web services and support if desired. The business, which has been developed over a 8 year period. Our average hits for the last three months is around 27,000 unique users. Many visitors find the pages they want directly from Google or other searches. There are other sites that cover Kent, of course, but none that we've seen that even come close to the wide spread of information that we cover. It just needs someone with time to invest in finishing what we started, and realising the potential for making it pay properly. The portfolio of advertising clients has generated an £5,000.00 pa in 2013 and 2012 and the expansion opportunities are considered very substantial through increasing penetration of hospitality sector businesses in particular.

Kentguide was started in 2008 - initially as a project to learn how to build a website! We spent a lot of time researching other websites, to what was, and more importantly what was not well documented. As a BBC's former Outside Broadcast Controller for Kent, I knew the county intimately, so we began working on the many different categories that we wanted to include. It's an extensive task, as there is always more to add, but that also means the advertising and promotional possibilities are limitless.

There is a huge amount of information already on the site, but also a lot of scope to add more. In some cases we have already begun new pages or categories. In particular a new section giving every city, town, and village it's own page has been initiated - with Aldington and Appledore as the first two to be completed. All the pages (into the hundreds) have been created, and maps for each have already been done. As you will see this again has huge potential to gain advertising from even the smallest venues. We've also had our photographers out taking photos of much of the county, and many of these town and villages in preparation for more content. We will include all these photographs (many hundreds) and full permissions to make use of them with the sale. We have also just started to film some videos to enhance the content, and further boost our ratings. The Leeds Castle video is now online, and more will follow when time allows - or the films can be handed over to a buyer.

The reason for selling is purely time pressures. The Vendors broadcast work means he has almost no time to develop the site's potential, and it is frustrating not to keep it refreshed. I have updated the style of many of the main pages, but there are a good many still to be done, and especially making them SEO friendly. It already generates some income, but with time and effort could be a real money-spinner. At present the income is partly from affiliate advertising - especially on the Golf page, and on train, ferry and event tickets. We also have some direct advertising - mostly on events through the summer months. On a technical side, the site is currently maintained using Serif's Web Plus X6 software for simplicity (ideal for a relative newbie like myself, but also good for professionals), but can be exported as straight HTML of course This is an ideal lifestyle business that can be run from home with the obvious benefits of flexible working hours/ own boss etc. Alternatively this business could be absorbed by a company already operating in tourism or the web design sector as a bolt on and for lead generation. With the platform now in place, a focus upon new client generation offers a potentially exceptional return to a new owner.

The Vendor, would be happy to assist a buyer with information and whatever help he can offer, and is keen to see the site go on to bigger and better things, so full support and training is on offer, included in the price. CALL NOW TO SPEAK TO OWNERS ON 01227 807080 OR E-MAIL TO ENQUIRE.

IMPORTANT NOTICE

Descriptions of the property are subjective and are used in good faith as an opinion and NOT as a statement of fact. Please make further specific enquires to ensure that our descriptions are likely to match any expectations you may have of the property. We have not tested any services, systems or appliances at this property. We strongly recommend that all the information we provide be verified by you on inspection, and by your Surveyor and Conveyancer.

Property Details